Black Mesa Brewing came to ACS for some help with a new website. After the tornado that hit Moore took out their brewing facility, the hope was to launch the site as part of their triumphant come back. Their plan was to have beer back in the bars and restaurants by mid-October. Which meant ACS had to get cranking.
In the craft beer game, things change quickly. The Oklahoma Craft Beers campaign is designed to get beer drinkers' hands around these highly sought after beverages via the most efficient means available. On behalf of craft beer drinkers and brewers alike, this project is on our front burner.
The challenge was to change the perception of America's largest selling beer from being "my old man's beer" to being fresh, hip and relevant to young adult beer drinkers. These Super Bowl spots not only got their attention, but also placed in the Top Ten in the USA Today Super Bowl Ad Meter.
These days, the eventual success of any marketing effort is inherently dependent upon a healthy mix of interactive, traditional and social media. Here at ACS, interactive and social often lead the charge due to their efficiencies in the areas of targeting, timeliness and CPM.
Steve Arnett is the Founder and President of Arnett Creative Services. ACS is a marketing communications firm offering senior level, direct contact to clients for marketing strategy, creative development and execution and cross platform production in both the interactive and traditional advertising worlds.
Linden is a full partner at Arnett Creative and is the driving force behind the company's SEO, social media and website design and construction. She brings the fresh energy and perspective of the highly sought after young millennial audience to the strategy development and creative execution for all Arnett clients.
Mark has spent almost 35 years in the advertising and marketing industry working for some of the country’s largest agencies. He has extensive experience in alcohol beverage marketing working with Coors, Kirin, Ketel One, Seagram's, Kendall-Jackson, Allied-Domecq and Anheuser-Busch.